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International Marketing Executive

Reporting To – Senior International Marketing Manager

Department - Marketing

Based – Shoreditch, London

About Olivia Burton

Olivia Burton is an exciting fashion and lifestyle business which was set up eight years ago. The company was founded by two entrepreneur’s Jemma and Lesa who met when studying at the London College of Fashion. After completing their degrees, they took up buying roles working for the likes of ASOS, Selfridges and Topshop. In 2012, after noticing a significant gap in the market for stylish, fashionable watches at an affordable price, the duo decided to join forces and set up their own business; Olivia Burton. Mixing vintage styles with catwalk trends, Olivia Burton designs are strikingly original. The coveted brand launches new collections of directional styles every two months, allowing Olivia Burton to react to seasonal trends and offer the consumer constant newness. The brand recently launched a jewellery range as a natural expansion of their product offering. In July 2017 Olivia Burton was acquired by Movado Group, a $500m global watch group with watch licenses including Hugo Boss, Tommy Hilfiger and Lacoste. This acquisition positions Olivia Burton for accelerated global growth.

About the Role:

This is a pivotal position in the marketing department, responsible for assisting with Olivia Burton International marketing projects in Asia, Middle East and the Americas as well as supporting the wider global marketing and PR team in all areas required.

Responsibilities:

• Work with the international distributors/subsidiaries to create strong marketing plans that support both commercial and brand objectives for your designated markets.

• Ensure budgets are being managed and effectively used.

• Support international partners with all marketing campaigns and ensure post activity reports are shared in a timely manner.

• Assist in managing all international artwork requests for events and brand projects including both print and digital.

• Creation and circulation of various international marketing reports to internal stakeholders on a regular basis. This will involve working cross functionally with the sales team and the social team amongst others.

• Work closely with the wider Marketing & PR team in the development, implementation and maintaining of the overall global Marketing calendar

• Actively seek new and innovative ideas for international brand activations and events to engage the customer and keep track of competitor activity.

• Work alongside the international partners to ensure that all online and offline stockists are showing a correct representation of the brand and provide additional assets where necessary.

• Work with our content team and international partners to ensure local social channels are up to date, on brand but also being tweaked for maximum local engagement.

• Support the international teams with the development and implementation of strong loyalty programs.

• Keep the company up to date with cultural and industry events and happenings, sharing interesting creative and retail related news

• Be an ambassador for the brand at all times and represent Olivia Burton at UK and international events if and when required.

 

Skills and Experience:

• Min 18 months experience in a marketing role – ideally fashion/luxury or accessories. (International marketing experience would be a bonus)

• Project planning and excellent time management is critical to this role. Knowing how to prioritise between projects is essential.

• Proficient in Excel and Powerpoint with a good knowledge of the wider Microsoft suite.

• Basic working knowledge of digital and social platforms.

• Experience with SAP, Salesforce, Trello or similar platforms desirable.

• A keen commercial eye and meticulous attention to detail

• Ability to build and maintain relationships both internally and externally.

• Creative and organised whilst able to multi-task across various marketing activity

• Proactive self-starter with ability to use own initiative

• Flexible attitude and positive approach to change

• Strong brand awareness and good knowledge of the high street, luxury and trends

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