EXPLORE OUR NEW COVENT GARDEN FLAGSHIP STORE

The time has come to welcome you back to our new-look Covent Garden Flagship store. It’s a luxurious new space for you to relax and enjoy the collections, inspired by some of our favourite design influences, from nature to neon. Here’s what you can expect from your visit.

IN THE HEART OF COVENT GARDEN

Bursting with charm, history and macarons, Covent Garden became our first bricks-and-mortar home back in 2018 - and there is nowhere else in London we’d rather be. Once home to the bustle of London’s most famous fruit & veg market, Covent Garden’s retail history dates all the way back to the 1600s. It was important to us to honour and celebrate the historic architecture with features such as the iconic wrought ironwork echoed in the store’s interior.

“The new interior features softly-lit pods
where you can try on your favourites.”

DESIGNED FOR YOU

For us, the store is all about connecting with visitors from all over the world and so it was important for it to feel comfortable, luxurious and easy to explore. The new design features softly-lit displays and pods with organic, fluid shapes where you can browse the pieces and try on your favourites.

BRINGING THE OUTSIDE IN

The planet is a constant source of inspiration to us so it made perfect sense to centre the design around beautiful natural materials. Spot the soft waves of our new bespoke feature wall in natural Cornish plaster, applied in-store by an Artisan plasterer. Plus, a calming colour palette of chalk, cotton and soft neutrals lets the pieces really shine.

“You will find plenty of fun features in store
that don’t take themselves too seriously.”

PAST MEETS FUTURE

But it’s not all clean and contemporary. As you know, our aesthetic is all about contrasting classic elements with that quirky, eclectic Britishness and nostalgia. That’s why you will find plenty of fun features that don’t take themselves too seriously. Like the oversized Honeycomb link in the window (a tribute to one of our newest jewellery collections) and vibrant neon lighting leading you downstairs to The Vault.

“The Vault is sure to give you a little break from
the hustle and bustle of Covent Garden.”

FEEL CONNECTED IN THE VAULT

Our new Lower Ground space - The Vault - features a seating area where you can relax and unwind whilst admiring the latest jewellery collections. It’s also an exciting new space for events, experiences and workshops - so keep your eyes peeled for what’s on. It’s sure to give you a mindful break from the hustle and bustle of Covent Garden.